NEW YORK, NY—(Marketwired – February 12, 2018) – More than 900 attendees, including ad agency clients, advertisers strategic partners and friends, jammed New York's famed Gotham Hall on January 18 to celebrate CoreMedia Systems' 25th Anniversary charity event, which raised more than $345,000 for the Good Tidings Foundation.
The centerpiece of the evening, titled Response Responsibility, were live performances by Platinum recording artists Marc Roberge of O|A|R and Questlove, a personal appearance by C.C. Sabathia and a video cameo by Kenny Loggins. They were joined by Natasha Diggs to entertain an enthusiastic crowd that alternately danced and networked for more than five hours at Gotham Hall.
CoreMedia celebrated its 20th Anniversary in 2012, raising over $250,000 for the San Francisco–based Good Tidings Foundation.
“We knew that to make this evening have an appreciable difference for Good Tidings, we would have to set the bar quite high. Our goal was to increase our 2012 fundraising by 30%”, said Glenn DeKraker, Founder and CEO of CoreMedia. “Thanks to the incredible generosity of our sponsors, we were able to hand Good Tidings Founder Larry Harper a check for $345,000. The evening wildly exceeded our expectations.”
Good Tidings announced that proceeds from the evening would fund the construction of a new Leroy Neiman Art Studio in conjunction with the Muhammed Ali Foundation at his high school in Louisville, KY, two new recording studios to be built in Santa Barbara, CA in conjunction with Grammy Award–winning artist Loggins and teaming with longtime supporter C.C. Sabathia for a complete renovation of the Boys and Girls Club in the Bronx, NY.
Among the event sponsors included: Horizon Next, GroupM, Pathway Media Group, WideOrbit, Eicoff, Icon Media Direct, 4C Analytics, Active International, Performics, Diray Media, Allscope Direct, Strata, InterMedia, IPS, ICON International, DISH, Feld Direct, Sling, Chief Media, Kantar Media, Strategic Media, Nielsen Sigma, The Cross Agency, Cadent Network, Discovery Channel, Brooks Roman, Media Monitors, Comcast Technology Solutions.
About CoreMedia – CoreMedia Systems develops and supports CoreDirect, the industry's most widely used direct response media management software. The system is used by more than 125 direct response agencies and marketers to plan, buy, manage, measure and optimize direct response media campaigns.
About Good Tidings Foundation – Good Tidings Foundation, a 501(c)(3) children's charity founded in 1995, supports art, education, athletics, and dreams for youth from communities in need. Good Tidings has created over 180 projects for deserving youth that strengthen young people's physical health, creativity, and intellectual growth. For more information, visit www.goodtidings.org.